Verisure

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Project Description

We have had the privilege of producing advertising films for Verisure over several years, with the primary goal of strengthening their brand and increasing recognizability. Our films depict how Verisure makes everyday life easier, safer, and more secure. By focusing on authentic, relatable scenarios, we demonstrate how Verisure is always there when needed, providing immediate response and round‐the‐clock security.

Idea

The concept behind the Verisure films is to create a documentary-like atmosphere that portrays life as it really is – hectic and vibrant, yet secure thanks to Verisure. We aimed to highlight the various threats—such as fires, burglaries, and accidents—that Verisure protects against, without overwhelming the viewer with negativity. The films tell a clear, emotionally engaging story that shows how Verisure delivers peace of mind in both everyday and exceptional circumstances.

Tone and Execution

Directed by Maria Sandström, the films merge realism with emotional depth. Utilizing hand-held camera techniques and subtle lighting, Maria creates an intimate and credible feel that deepens the audience connection. Every aspect—from set design to sound mix—is carefully crafted to evoke a premium brand experience, reinforcing Verisure’s authenticity and commitment to quality.

Results

The films have been distributed across several European markets, receiving excellent feedback and significantly bolstering Verisure’s reputation as a market leader in security. Our work has driven increased brand awareness and sales by clearly communicating how Verisure safeguards what matters most—day and night, all year round. Moreover, the campaigns have not only elevated customer engagement but also instilled a sense of pride among Verisure’s employees.

Why Choose Crisp Film?

Choosing Crisp Film means choosing experience, flexibility, and quality. We have produced films, commercials, and moving content for the Scandinavian market since 2010 – always with a clear goal to create films that engage, move, and deliver results. We are a complete film production company under one roof – with full control over every step of the production process, we can efficiently adapt to your vision and budget without compromising quality. Whether you need fast and efficient content production or a high-end commercial, we ensure that your story is presented in the best possible way and that we remain a reliable and creative partner throughout the entire process.

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