GABRIEL SCHOCK
EXECUTIVE PRODUCER +46 (0) 700 45 09 48 Gabriel@crispfilm.se
Ozone Air
CONTACT US
Project Description
We were commissioned to create an advertising campaign that highlights the problems of poor air quality and positions Ozoneair Purify as the solution. The campaign paid tribute to the 1980s by featuring Pernilla Wahlgren, who sang and danced her way through a nostalgic, humorous, and informative narrative. The goal was to blend entertainment with effective communication to showcase the product’s unique benefits.
Idea
Inspired by the iconic TV-shop commercials of the 1980s, we developed a campaign that fuses retro aesthetics with a modern solution. Pernilla Wahlgren, one of the most beloved figures of the ’80s, played the lead role with a mix of humor and nostalgia. Through a kitschy visual expression and a catchy tune, the film illustrated everyday problems caused by poor indoor air quality and demonstrated how Ozoneair Purify provides the answer.
Tone and Execution
Director Robin Ehlde set a humorous and playful tone by recreating the vibrant aesthetic of the 1980s—complete with pastel colors, padded shoulders, and period-typical furniture. Musical sequences featuring Pernilla Wahlgren effectively highlighted the technical advantages of the product in an accessible and comedic manner, while the nostalgic vibe resonated with a broad audience.
Results
The campaign was launched widely across TV, radio, print, and social media channels, including Pernilla’s own platforms. The advertisement achieved extensive reach and was warmly received, resulting in a significant boost in brand recognition and sales. Ozoneair reported notable business success, with the campaign serving as a key driver in elevating the brand’s market presence.
Why Choose Crisp Film?
Choosing Crisp Film means choosing experience, flexibility, and quality. We have produced films, commercials, and moving content for the Scandinavian market since 2010 – always with a clear goal to create films that engage, move, and deliver results. We are a complete film production company under one roof – with full control over every step of the production process, we can efficiently adapt to your vision and budget without compromising quality. Whether you need fast and efficient content production or a high-end commercial, we ensure that your story is presented in the best possible way and that we remain a reliable and creative partner throughout the entire process.
Nästa generations luftrenare
Nästa generations luftrenare (Dir.Cut)
Casefilm
CONTACT
Caroline Lindgren
PRODUCER +46 (0)735 44 69 42 caroline@crispfilm.se
Thomas Aziz
Executive producer +46 (0)737 26 66 29 thomas@crispfilm.se
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