GABRIEL SCHOCK
EXECUTIVE PRODUCER +46 (0) 700 45 09 48 Gabriel@crispfilm.se
The Eko Family
CONTACT US
EKO Familjen
Project Description
We were commissioned to develop a long-term advertising concept for EKO Stormarknad with the goal of creating a strong connection between viewers and the brand. The concept focuses on “The EKO Family,” a charming and easygoing Swedish family that regularly visits the supermarket. Through humor and relatable everyday situations, the films show how EKO offers a wide range of quality products at low prices, making EKO the obvious destination for the whole family.
Idea
Our idea was to follow this family through their daily shopping adventures at EKO Stormarknad, where their lively interactions reflect both joyful moments and unexpected surprises in everyday life. Director Robin Ehlde crafted a humorous constellation of characters, where the family’s dynamic and spontaneous, playful interactions make them both relatable and beloved. By blending their private lives with the shopping experience, we created a narrative that clearly reflects the warm and inclusive atmosphere that EKO represents.
Tone and Execution
The tone of the film series is warm, lighthearted, and humorous, with a subtle emphasis on EKO’s surprising product range. Robin Ehlde set the tone with his visual storytelling, seamlessly integrating the products into the narrative to create an authentic feel. By combining documentary realism with playful humor, we successfully highlighted EKO Stormarknad’s unique offerings and market position, contributing to a deep emotional connection with the viewer.
Results
The results have been very positive. “The EKO Family” has quickly established itself as a dynamic advertising concept that not only strengthens brand recognition but also contributes to a stronger market position for EKO Stormarknad. Customer surveys indicate that the films have significantly increased brand recognition and built a loyal customer base by conveying a story of affordable quality products and an inclusive customer experience.
In summary, our work on “The EKO Family” has delivered an engaging and entertaining film series that cements EKO Stormarknad as an attractive destination for the whole family. Through a combination of strong storytelling, humor, and a warm visual aesthetic, we have created a campaign that speaks directly to the hearts and minds of customers.
Varför anlita Crisp Film?
Att välja Crisp Film är att välja erfarenhet, flexibilitet och kvalitet. Vi har producerat film, reklam och rörligt content för den skandinaviska marknaden sedan 2010 – alltid med ett tydligt mål att skapa filmer som engagerar, berör och levererar resultat. Vi är ett komplett filmproduktionsbolag under ett tak – med full kontroll över varje steg i produktionen kan vi effektivt anpassa oss efter din vision och budget, utan att kompromissa med kvaliteten. Oavsett om du behöver en snabb och effektiv content-produktion eller en påkostad reklamfilm, ser vi till att din story lyfts fram på bästa möjliga sätt och är en trygg och kreativ partner genom hela processen.
Jul på Eko (Dir. Cut)
Halloween på Eko (Dir. Cut)
Black Week på Eko
Har du växt?
En av varje smak
Fantastisk shopping
Tjäna pengar
Badhuset
Trädgården
Sommarspel & Klädshop
Kärlek vid första ögonkastet
Kosläpp på Eko
Här finns allt
Blomstermarknad
Mat från hela världen
Kubb & Korv
Ogräs
Load more
CONTACT
Caroline Lindgren
PRODUCER +46 (0)735 44 69 42 caroline@crispfilm.se
Thomas Aziz
Executive producer +46 (0)737 26 66 29 thomas@crispfilm.se
Other Projects
