Trygg hansa
When launching “THE BABY BUOY” – a smart app that can prevent drowning by helping parents introduce their toddlers to water – Trygg Hansa and Prime went for a reliable face, a clear straight message and a soft touch. When you have a mother who happens to be one the best swimmers of all time launching your “baby-in-water-situation-app”, what can go wrong?
In addition to doing a great job launching this smart app, the film showed people a new side to this fierce champion of a woman: Therese Alshammar, the mother.
Brand
Trygg Hansa
Agency
Prime
Producer
Isa Bååth-Ardow & Thomas Aziz
Director
Ali Memarchi & Robin Ehlde
DOP
Alessandro Berellini
