THE FLOOR IS YOURS
Together with Passion Lab, we have created a unique and visually impressive campaign for the Swedish Floorball Association, where the concept ‘The floor is yours’ takes center stage. Our goal was to build a visual representation of this concept by giving the players the leading roles.
The films begin with silhouettes of the players in dimly lit floorball arenas, bathed in a blue-toned background color to create a mysterious and atmospheric setting. Commentary tracks from previous matches are heard while close-ups of the players gradually reveal their identities. The varied poses and executed tricks at the beginning of each film add an element of excitement and curiosity. Using harsh lighting and close, intimate camerawork, we create a dramatic buildup.
The choice to spotlight the players and capture moments from the arena and the city of Malmö has resulted in several individual films aimed at generating excitement and increasing ticket sales for the championship.
