Affordable taste
EKO Stormarknad, a Swedish discount retail chain with approximately 15 stores nationwide, wanted to strengthen its brand through an entertaining commercial featuring the charismatic Edward Blom. The film takes viewers on a captivating journey with Edward and his family as they explore the fantastic world of EKO. Edward gets to experience a dream-like atmosphere in the store’s bistro, surrounded by delicious dishes and inviting pastries.
Our goal was to create films filled with warmth, joy, and humor, where Edward Blom’s positivity would provide viewers with an unforgettable experience while simultaneously strengthening the EKO Supermarket brand. Throughout each scene, Edward’s enthusiasm and unique character shines through, and we carefully selected camera angles and lighting to capture each moment in the best possible way.
The film was characterized by a visual style infused with warmth and inviting aesthetics. Soft lighting was used in all scenes to highlight the charm of the store and bistro. Cinematic elements, vibrant colors, and details created a high-quality experience while anchoring the purple color in EKO’s graphic profile.
By combining Edward Blom’s comedic touch with the atmosphere and brand identity of EKO Supermarket, the film has become a positive and memorable representation of the retail chain.
