Låt Skåne rulla

Skånetrafiken

Skånetrafiken aimed to reduce train delays and enhance train safety through the “Let Skåne Roll” campaign, with opera singer Rickard Söderberg as a striking central character in the films. These films portrayed Rickard, in a stressful situation, delayed for his own theater rehearsal due to train delays. At the last moment, he manages to join his opera ensemble, and together, they burst into full song, with lyrics emphasizing the vital role of public transportation.

The campaign made an impact on social media, resulting in a positive response and an ongoing effort to leverage the campaign’s success as a foundation for further improvements in public transportation and train safety in Skåne