Låt Skåne Rulla
In collaboration with Infab and Skånetrafiken, we created a campaign for the second year in a row with the aim of preventing railway trespassing. Our focus was to put ordinary people at the center and give them a voice. We wanted to create an emotional connection to the characters through relatability, warmth, and humor. The film used everyday scenes to show that railway trespassing affects the entire community, regardless of profession, background, or hobbies.
The story begins with a train unexpectedly stopping due to railway trespassing, leading frustrated passengers to break into song. At the same time, we follow people outside the train waiting for their loved ones, who are delayed. By crossing these perspectives, we created an engaging narrative that conveyed an important message in an accessible way.
The playful twist of having the passengers break into song added an unexpected and entertaining dimension to the film. The music was carefully pre-produced to match the actors’ performances, and the warm, down-to-earth tone of the color grading contributed to the film’s inviting atmosphere. The result was a film that both entertained and effectively communicated the importance of preventing railway trespassing.
