DET FINNS ALLTID EN ANLEDNING
Together with the agency Sweet Creatives, we created the campaign “There’s Always a Reason”. It was a campaign that showcased ordinary people making their way to St. Per Gallerian in a fun and entertaining way. We aimed to create a strong connection between everyday situations and the vibrant atmosphere of the mall through four scenes where people struggle against the monotony of daily life only to find their salvation at S:t Per Gallerian.
By depicting humorous situations where people seek excuses to break their mundane routine and visit the mall, we created a contrast between the dull everyday life and the colorful mall environment. We used simple storytelling to effectively reach our target audience and craft a memorable film.
Lighting played a central role in portraying the different atmospheres. In the dreary everyday scenes, we used cold and subdued lighting to enhance the feeling of monotony, while the lighting at S:t Per Gallerian became warmer and more inviting to create a lively atmosphere.
Through a balanced use of humor and relatability, we aimed to make the audience laugh with recognition of the gray everyday life while experiencing a sense of encouragement when they landed in the vibrant atmosphere of S:t Per Gallerian.
The goal was for the audience to recognize themselves in the characters’ experiences and feel a sense of joy when they arrived at S:t Per Gallerian. By creating a journey from boredom to lively joy, we aimed to convey the importance of finding bright spots in everyday life and showcase S:t Per Gallerian as a place where one can do just that.
