Bethard

Bethard

This young brand wanted films with a distinct look, tone and character in order to stand out in an increasingly competitive betting market.

We created a world no competitor dared to visit: old hardcore gyms and cold silent arenas. To deliver Bethard’s message, we chose the hardest actor and sportsman in Sweden: Dragomir Mrsic – all in line with Bethard’s brand message: winners dare more.

The films did a good job launching Bethard as the new maverick player, and clearly stood out from the rest “on the pitch”.