GABRIEL SCHOCK
EXECUTIVE PRODUCER +46 (0) 700 45 09 48 Gabriel@crispfilm.se
Aja Baja Cancer
CONTACT US
Project Description
Together with Passion Lab, we had the honor of creating AjaBajaCancer’s very first brand-building advertising film. The goal was to raise awareness of the organization and highlight its vital work for families affected by childhood cancer – an effort that impacts 350 families in Sweden each year. Through the film, we aimed to showcase how AjaBajaCancer eases everyday life and brings hope into otherwise challenging circumstances.
Idea
We set out to bring AjaBajaCancer’s vision to life by emphasizing the human side of their mission – making the heavy burden a little lighter. Directors Agnes Åkervik and Gabriel Schock chose to base the narrative on authentic thank-you letters received by the organization, capturing the everyday lives of families battling childhood cancer. By following parents, siblings, and other relatives who silently fight, we created a cinematic story that portrays both strength and vulnerability. With a simple yet powerful approach, we illustrated how solidarity and support can bring light to darkness.
Tone and Execution
Agnes and Gabriel established a warm, intimate, and genuine tone through a hand-held visual style and an analog 35mm aesthetic that imparted organic, vibrant colors to the film. The warm color palette reinforced AjaBajaCancer’s visual identity and enhanced the emotional impact of the story. The film was accompanied by Moonica Macs’ track “Strong & Vulnerable,” whose delicate and refined tone further contributed to a sense of closeness and gratitude in every scene. Through authentic imagery and heartfelt storytelling, we crafted a visual journey that both moves and inspires the audience.
Results
The film was met with overwhelmingly positive feedback and significantly boosted awareness of AjaBajaCancer. By focusing on the everyday yet remarkable moments in the lives of these families, we forged a deep emotional connection with the audience. The outcome was a film that not only captured viewers’ attention but also generated increased support and donations for the organization’s important work. The film has become a powerful tool in AjaBajaCancer’s ongoing mission to bring hope and improve the lives of affected families.
Why Choose Crisp Film?
Choosing Crisp Film means choosing experience, flexibility, and quality. We have produced films, commercials, and moving content for the Scandinavian market since 2010 – always with a clear goal to create films that engage, move, and deliver results. We are a complete film production company under one roof – with full control over every step of the production process, we can efficiently adapt to your vision and budget without compromising quality. Whether you need fast and efficient content production or a high-end commercial, we ensure that your story is presented in the best possible way and that we remain a reliable and creative partner throughout the entire process.
Strong and Vulnerable (45s)
Strong and Vulnerable (20s)
Strong and Vulnerable (Dir. Cut)
Caroline Lindgren
PRODUCER +46 (0)735 44 69 42 caroline@crispfilm.se
Thomas Aziz
Executive producer +46 (0)737 26 66 29 thomas@crispfilm.se
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